Cate Blanchett introduces ‘The Sì Women’s Circle’


New collaboration between Cate Blanchett and Giorgio Armani!

From the official press release

Many women have had the courage and audacity to embark on a new path, to choose the road less traveled, to blaze a new trail.  Why? What motivated them to do so?

A dream, an inexorable desire, a passion.

Women find their voice through various ways. The women chosen by Giorgio Armani don’t fight against something but rather for themselves, finding strength to overcome obstacles and to pursue different courses in life. To choose a different destiny, one of passion and tolerance, of the independent spirit typical of the women of our time, of freedom and love, of work and family life, of emotions, hesitation, choice. A woman who allows herself to be who she is, who celebrates who she is: strong and sensitive, deep and lighthearted, enterprising and thoughtful. These are the dualities that shape today’s woman, simple and complex, bold and natural, elegant and graceful. An Armani woman, the Sì woman. The scent of passion, freedom, commitment, and femininity.

Giorgio Armani gives a voice to today’s women.

After the success of the digital video The Courage to Say Sì, the doors of dialogue have been opened with women from all walks of life, around the world, whose only connection is to have found the inner strength to say Sì to their dreams, Sì to themselves, and to have found the courage and commitment to fully live their passion.

The Sì Women’s Circle is this open dialogue between women, an opportunity for them to share their stories, their “Sì” with each other.

To inaugurate the Sì Women’s Circle, an initial video with Cate Blanchett, inviting women to say “Sì” will be posted the 1st of March on YouTube, the brand site, and the social networks.

Giorgio Armani Beauty released three videos, with different lenghts. The last one has more footage from the last Armani’s Sì commercial.

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