First glimpse at the new Armani’s “Sì Eau de Toilette” commercial

Monday, Jul 27, 2015

Actress Cate Blanchett is continuing her role as the face of the Giorgio Armani fragrance Sì with a new campaign set to launch in September.

Giorgio Armani has revealed behind-the-scenes images of the campaign, which will be out on September 13.

Filmed in Australia, the new campaign was helmed by the Iranian-American director Massy Tadjedin and is intended to depict a woman who is authentic, strong, passionate and accomplished.

Tom Munro is behind the print campaign. Sì, launched in 2013, is a modern chypre with a focus on blackcurrant.

Photos by Josh Prendeville

via Pursuitist and L’Officiel Paris

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