Plus, a new small behind the scenes picture. Enjoy!
Sources: Daily Luxury, Hia Mag
Last November Cate visited Shanghai to promote Giorgio Armani’s Sì Passione, the fragrance launched in 2018. She has released several interviews at the time and we missed two of them:
and Harper’s Bazaar Singapore, read below, from the February issue of the magazine. Enjoy!
HERE’S WHAT GLOBAL BEAUTY AMBASSADOR FOR ARMANI BEAUTY, CATE BLANCHETT, SAYS SI TO
In her latest role as global beauty ambassador for Armani Beauty, Cate Blanchett comes full circle as the reigning face of the new Sì fragrance, Sì Passione
An irresistible combination of grace, strength and independence of spirit was how Giorgio Armani described the Sì fragrance when it launched in 2013. The woman who encapsulated all of that as the face? Cate Blanchett. Her authenticity, veracity and innate ability to embody any role made her the ultimate embodiment of Si, and since then, she has only become even more multi-faceted. In the last year alone, the Australian actress has been a good witch, a python seer, and a badass, impeccably styled jewellery thief, on top of her real-life roles as a mother, theatre director, advocate and jury president of the 71st Cannes Film Festival. But beyond that, she has broadened her role at Giorgio Armani Beauty, now representing fragrance, skincare and makeup as the brand’s first global beauty ambassador, a timely evolution as Si reveals a new, powerful reinvention of its own: Sì Passione. Dressed in signature Armani red, this floral-fruity scent bursts with juicy pear and blackcurrant, sensual roses and cedar woody vanilla, a bold and bright concoction fashioned with the woman who fearlessly says yes in mind. Harper’s BAZAAR Singapore caught up with Cate Blanchett at Sì Passione’s crimson fete in Shanghai for more about the fragrance and the woman:
Fragrance is… An intimate expression of self—one’s desires, dreams and memories. It’s an invitation. Personally, a scent can change my mood, lift my spirits and propel me into the day in an exciting way.
What I gravitate to in Si Passione is… The deep sensual notes, and its delicate complexity. It makes me feel adventurous and perhaps most importantly, make me feel like myself.
I am passionate person… About my family, moments of genuine intimacy and on a big scale …the preservation of the natural world! I am a passionate person in general. There is so much I yet crave to experience.
Not many people know about… My passion for gardening, ceramics and my game of pool!
Giorgio Armani’s vision… Together with his strength and depth are the reasons all the elements of the Armani brand are so interwoven—across fashion, beauty, fragrance, Armani Case and even the Silos in Milan. He is not only inside all creative decisions, his sense of curiosity and aesthetic exploration remains undiminished.
The Armani woman is… Full of confidence and grace. She is adventurous of spirit and passionate about life. I can but strive to be this!
Success… Can never be guaranteed—it’s outside our control. So to be honest, I’ve never focused on it. It’s lovely when and if it happened but one doesn’t learn much from success. I think I’ve rather focused on the journey, the process. Longevity has been of interest to me. In order to assure this? I guess it helps to remain curious and know an opportunity when it comes your way, no matter how small it may seem. And hard work. A lot of it is about application, and realising you are never too old or experience to learn new tricks.
For me, saying “yes”… Has always led to exciting and unexpected experiences.
Time for another Sì Fiori promotional interview with Cate Blanchett. This time on the latest issue of Elle Spain. We also updated few contents from Armani Beauty in the gallery. Take a look below and enjoy!
Let’s start the week with this new interview for British Vogue, a couple of photos added to our gallery!
Cate Blanchett has long been a female force to be reckoned with. Having starred in several big-hit movies – such as the Lord of the Rings franchise, Blue Jasmine and The Aviator – she’s not only a great talent, but her beauty and style musings are certainly notable, too. To mark the launch of Armani Si Fiori fragrance – she’s been the face of the beauty brand since 2014 – Blanchett talks to Vogue about fashion, feminism and fragrance.
I was given my first fragrance while I was at drama school, my friend gave me a Clinique perfume that she didn’t like. I had absolutely no money. But I think probably even earlier than that I wore perfume. I must have smelled like lavender or violets because that’s what my grandmother smelled of. For me, growing up with my mother and grandmother, and remembering their scents, I felt like one day I’m going to be allowed through the portal into womanhood and I, too, will wear a fragrance.
On hair colour
I changed from blonde to brunette [and then back to blonde] for a play [When We Have Sufficiently Tortured Each Other]. I was on stage at The National. I think I looked like my mother and my sister. It felt like some kind of throwback. I just felt like it was right for the character and it was right for the look of the play. So, I did it for work. I could’ve worn a wig, but I don’t like wearing a wig on stage. So, I did it for work.
I don’t think about ageing at all until someone brings it up. [When] I think of some of the most inspiring faces, it’s Louise Bourgeois and Georgia O’Keeffe. I’m looking into the spirit of the woman and that’s what I love. Like Mr Armani, who’s really wanted to capture the spirit of being alive as a woman [in his work]. You know, it can be sensual, but it can also be full of power, it can be fragile, but it can be wicked. It’s a whole lot of dualities.
It depends on the season. I always use good quality products and products that have a natural base [to them]. What I’ve been using recently (because of the weather) is Giorgio Armani Crema Nera. I use a cream moisturiser and a recovery oil every day to give my skin an extra barrier from the weather. But even on days like this [winter weather] I put on something with an SPF, too. I think it’s just a process I’ve inherited from growing up.
I’ve recently realised the power of exfoliation, so I use an exfoliant every day. If I’m not going to go out, I might put on a face mask. I occasionally have an oxygen facial – they’re great. Being on stage you’re constantly taking make-up on and off, it does take its toll on my skin.
At night I’m usually face-planted onto a surface so I don’t have a lot of make-up on. During the day, I’ll wear mascara and I love the Rouge d’Armani matt lipstick. It’s really smooth and it doesn’t dry out your lips.
I love fashion. I see it all as costume. That’s where it springs from [for me], an interest in character and costume – but also when you get to work with great designers or people who are so good at tailoring or interested in forward-looking ideas. If you look at people like Roksanda Ilincic and her incredible collection where she smashes those extraordinary colours and patterns together, it is really inspiring. Recently I was unpacking stuff and I found an Armani suit that I’ve had since 1997. You hold onto these things; you don’t necessarily need to have the latest and the new. So, if you have something that’s beautifully made, you keep it and you re-wear it. Fashion always looks backwards to look forward, so why can’t we just recycle and re-wear?
I have started an astonishing read by a journalist called Behrouz Boochani, called A Letter From Manus Island, about an offshore detention centre for Australia. The book is a series of texts that he smuggled out on his mobile phone and it is absolutely heartbreaking and eye-opening.
Having not read a lot of her previous work, I read a lot of Rachel Cusk’s writings last year. And I read an astonishing book by Maggie Nelson called The Argonauts, she’s part memoirist, part theoretician, part poet, part prose writer, she defies description. She wrote the book while she was pregnant, and [at the time] her partner was transitioning from female to male. She describes that whole journey. It’s an astonishing read.
I think there are now more women in the writer’s room. There are more women at the centre of narratives being optioned and there are more platforms on which to release stories. There are certain stories, from the Nineties, about really interesting female lives but they were basically used to tell the same story about a woman. A woman in a man’s world. Whereas I feel now that the complexity and interest of these characters are being placed in very interesting backdrops and the stories that are being told about them are more sophisticated and complex. It excites me, both as an actor but also as an audience member. You don’t have to be in them to consume them.
It’s time for an update!
New event and content featuring Giorgio Armani Global beauty Ambassador and face of perfume Sì, Cate Blanchett.
Let’s start with this beautiful photo Armani Beauty on instagram released a couple of days ago.
Last Tuesday, Cate celebrated the launch of Sì Eau de Parfum Fiori in London at The Connaught where she also had a press day to promote the new fragrance. And she is blond again!
View this post on Instagram
I will post the gorgeous photo call picture of CATE, but in the meantime I love these where Cate literally looks like a Horst portrait. Horst is an extraordinary photographer best known for his portraits in the 50s and 60s, who I had the enormous pleasure to work with. ?? Tap for credits. #cateblanchett #marygreenwell #mymgmakeup #portrait #horst #armani #armanibeauty #si ?? #armaniprive
Do you remember Cate’s interviews with blogger Gogoboi from China? See them here. He’s back with a fun new article.
During her last visit to Shanghai, Cate spoke to him about Sì Passione and other beauty products from Giorgio Armani. Hopefully a full video from this interview will be released in the future.
Read full article ib Chinese here :https://mp.weixin.qq.com/s/L2x5K8yuUO5WUUbIv_YYag
There is also a small article from Elle Czech
CATE BLANCHETT BÁSNÍ O NOVÉM PARFÉMU OD ARMANIHO
Armani Sì je na sv?t? a s ním i jedine?ný film.
Sebev?domá. Krásná. Dokonalá. Nejnov?jší kampa? zna?ky Armani Beauty je p?esn? taková. Stejn? jako oscarová here?ka Cate Blanchett, která je její hlavní hv?zdou. V krátkém rozhovoru popsala ELLE, jak se jí nový parfém Armani Sì líbí a co ji ?eká v blízké budoucnosti.
Jak vnímáte ženu, která zt?les?uje v?ni Armani Sì?
Je to žena, kterou sama chci být. Dobrodružná, plná emocí, otev?ená všem p?íležitostem, sv?dná a spokojená sama se sebou.
Spolu s novým reklamním spotem vznikl i film Fleur Fortuné. Jaký je rozdíl mezi hraním v reklam? a ve filmu?
Osobn? nemám ráda ozna?ení „tvá? parfému“. Svoji roli vnímám víc spirituáln?… Spíš n?co jako duch v?n?. A proto jsem m?la radost, že ho m?žeme vyjád?it práv? pomocí filmu, který je daleko mén? statický než klasický reklamní spot. Ve filmu jsou emoce, radost, obavy, vzrušení, riziko, lehkost… A láska!
Co vás napadlo, když jste v?ni ucítila poprvé?
Domov. Vždycky byl vo?avý, vždy? to byl d?m plný žen. Levandule, frézie, v?n? d?eva, mo?e… Vzpomínám si, že moje babi?ka stále von?la po fialkách a maminka zase po citrusech.
Co se vám na v?ni nejvíce líbí?
Jak se umí nádhern? rozvon?t. Miluji v?n?, které voní podle vaší osobnosti!
Krom? toho, že jste si zahrála v Armaniho filmu, co dalšího ješt? chystáte?
„Aktuáln? m? m?žete vid?t Národním divadle v Londýn? v p?edstavení When We Have Sufficiently Tortured Each Other režisérky Katie Mitchell. Jedná se o dílo v?nované genderové politice – jde v n?m o v??ný boj o intimitu a rovnost. Není to každého šálek ?aje, ale je to jist? provokativní p?edstavení.
Existuje n?jaká postava, kterou byste si ráda zahrála, ale zatím vám ji nikdo nenabídl?
Mám ráda p?ekvapení. Vždy mi jde o to spolupracovat s kvalitním týmem. Ale když nad tím p?emýšlím, tak by m? asi bavilo zahrát si n?jakou postavu, kterou bych nejmén? o?ekávala.
We are a bit late with this update, but we have more stuff to show you! This post is dedicated to behind the scenes: the video, the pictures from the set, the offcial ones and the one taken by the crew. We have some HQs and new promotional videos and a new interview. Enjoy!
Behind the scenes videos and pictures
Cate Blanchett on fragrance and femininity
Giorgio Armani’s global beauty ambassador discusses being ‘the spirit’ of Sì
Multi-award-winning actress, theatre director and UN goodwill ambassador, Cate Blanchett is the ultimate modern role model.
She also plays beauty muse for Giorgio Armani as the first global beauty ambassador of the house, a role which sees her currently communicating the story of Sì fiori, a new eau de parfum launching this month.
Synonymous with the Sì fragrance since its inception in 2013, Blanchett, 49, says she prefers not to be seen as its ‘face’.
“Being the so-called ‘face’ of this fragrance – I think I’d prefer to say ‘the spirit’ of this fragrance – so being this Sì ‘spirit’ is all about creating an atmosphere in which I can inhabit a myriad of different states.” She adds, “Being a Sì woman isn’t a static thing – it’s full of flow: joy, apprehension, excitement, desire, risk and frivolity. And love, bien sûr!”
Blanchett’s relationship with fragrance is deep-rooted and cherished. “The home of my childhood was always fragrant – a house full of women! Lavender, freesia, firewood, the smell of the sea, of whatever was cooking. I remember my grandmother always smelling of violets and my mother of citrus,” she recalls. “Fragrance, like music, always lifts my spirits.”
It’s the “deep developing notes” that she’s drawn to in a perfume, she explains. “I love a scent that promises to contain experience yet to be had.”
This notion is played out in the new Sì film directed by Fleur Fortuné, where Blanchett is captured in a couture dress at the supermarket, running against the flow, and diving out of a plane. All express a sense of freedom, individuality and daring that Armani Beauty hopes one feels when spritzing the new scent.
Blanchett describes the women she portrays (“a woman I myself aspire to be”) as someone who is “adventurous, full of emotion, open to the world and experience and comfortable in her own skin”.
Naturally, Blanchett’s distinguished beauty and natural elegance closely align with the aesthetic of the brand, that of unfussy femininity that conveys class.
“I have long been inspired by Mr. Armani’s aesthetic,” she says, describing it as “a harmonious and natural synthesis of traditionally masculine and traditionally feminine lines.”
“He celebrates women in their glorious complexity and encourages an effortless chic,” she articulates of the designer.
While their relationship is longstanding, Blanchett’s next role is anyone’s guess. “The character for me is always the last point of entry. It’s always about the quality of the conversation and the people I will be working alongside. I love surprises. The roles, I haven’t willed into being, if that makes sense. The role I would least expect to play.”
via Harper’s Bazaar
New promotional videos (15 seconds)