Great news, everyone!
Cate Blanchett has been named as the newest ambassador for Louis Vuitton’s largest high jewelry collection. Check the latest announcement below.
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Louis Vuitton is poised to unveil its largest high jewelry collection to date in Marrakech on Tuesday, and it has a new brand ambassador to front the line: Cate Blanchett.
The Oscar-winning Australian actress stars in the advertising campaign for the Spirit collection, photographed by Sølve Sundsbø, which is set to break in WWD on Friday and in The Economist and the Financial Times’ How to Spend It magazine on Saturday. The images were styled by Carine Roitfeld, with artistic direction by Baron & Baron.
Blanchett has supported Vuitton for at least a decade, attending a store opening in Rome as far back as 2012. Earlier this month, she handed out the LVMH Prize for Young Designers at a ceremony in Paris, wearing an outfit by Vuitton womenswear designer Nicolas Ghesquière.
“She’s one of a kind. She transcends culture, she transcends times, she transcends trends. Many things have changed, and she’s there, as relevant as ever,” said Michael Burke, chairman and chief executive officer of Louis Vuitton, the star brand at French luxury conglomerate LVMH Moët Hennessy Louis Vuitton.
“That staying power is not based just on looks. She has a very specific look, but that’s just the first thing you see. Staying power needs a lot more than just that. And her staying power is her character, how she engages, her humanity, her intelligence, the way she relates to people, how she can talk about so many different subjects. She has gravitas,” he added.
Blanchett succeeds fellow actress Alicia Vikander, who last year fronted the brand’s first high jewelry campaign.
The “Carol” actress is pictured wearing bustier dresses accessorized with some of the star pieces from the 125-piece collection, which required more than 40,000 hours to execute. Francesca Amfitheatrof, artistic director of watches and jewelry at Vuitton, was inspired by mythical creatures including dragons and phoenixes.
The five themes within the collection — Liberty, Grace, Fantasy, Radiance and Destiny — were chosen as allegories for the spirit of the house, expressed through articulated creations and motifs of chevrons, checkerboard patterns and multiple interpretations of the house’s signature letter V.
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“I am extremely excited to have this opportunity to collaborate with Louis Vuitton – a truly iconic House with an enormous cultural reach,” Blanchett says. “To wear the magnificent pieces created by Francesca Amfitheatrof is a bedazzling pleasure, and Nicolas Ghesquiere, as ever, amazes and inspires me.”
The campaign will launch on July 2.