Sì Passione – New promotional interviews

Tuesday, Apr 30, 2019

Hello Blachetters!!

Last November Cate visited Shanghai to promote Giorgio Armani’s Sì Passione, the fragrance launched in 2018. She has released several interviews at the time and we missed two of them:

Marie Claire Korea (click on the image below to open the link to the interview)

and Harper’s Bazaar Singapore, read below, from the February issue of the magazine. Enjoy!



HERE’S WHAT GLOBAL BEAUTY AMBASSADOR FOR ARMANI BEAUTY, CATE BLANCHETT, SAYS SI TO
In her latest role as global beauty ambassador for Armani Beauty, Cate Blanchett comes full circle as the reigning face of the new Sì fragrance, Sì Passione

An irresistible combination of grace, strength and independence of spirit was how Giorgio Armani described the Sì fragrance when it launched in 2013. The woman who encapsulated all of that as the face? Cate Blanchett. Her authenticity, veracity and innate ability to embody any role made her the ultimate embodiment of Si, and since then, she has only become even more multi-faceted. In the last year alone, the Australian actress has been a good witch, a python seer, and a badass, impeccably styled jewellery thief, on top of her real-life roles as a mother, theatre director, advocate and jury president of the 71st Cannes Film Festival. But beyond that, she has broadened her role at Giorgio Armani Beauty, now representing fragrance, skincare and makeup as the brand’s first global beauty ambassador, a timely evolution as Si reveals a new, powerful reinvention of its own: Sì Passione. Dressed in signature Armani red, this floral-fruity scent bursts with juicy pear and blackcurrant, sensual roses and cedar woody vanilla, a bold and bright concoction fashioned with the woman who fearlessly says yes in mind. Harper’s BAZAAR Singapore caught up with Cate Blanchett at Sì Passione’s crimson fete in Shanghai for more about the fragrance and the woman:

Fragrance is… An intimate expression of self—one’s desires, dreams and memories. It’s an invitation. Personally, a scent can change my mood, lift my spirits and propel me into the day in an exciting way.

What I gravitate to in Si Passione is… The deep sensual notes, and its delicate complexity. It makes me feel adventurous and perhaps most importantly, make me feel like myself.

I am passionate person… About my family, moments of genuine intimacy and on a big scale …the preservation of the natural world! I am a passionate person in general. There is so much I yet crave to experience.

Not many people know about… My passion for gardening, ceramics and my game of pool!

Giorgio Armani’s vision… Together with his strength and depth are the reasons all the elements of the Armani brand are so interwoven—across fashion, beauty, fragrance, Armani Case and even the Silos in Milan. He is not only inside all creative decisions, his sense of curiosity and aesthetic exploration remains undiminished.

The Armani woman is… Full of confidence and grace. She is adventurous of spirit and passionate about life. I can but strive to be this!

Success… Can never be guaranteed—it’s outside our control. So to be honest, I’ve never focused on it. It’s lovely when and if it happened but one doesn’t learn much from success. I think I’ve rather focused on the journey, the process. Longevity has been of interest to me. In order to assure this? I guess it helps to remain curious and know an opportunity when it comes your way, no matter how small it may seem. And hard work. A lot of it is about application, and realising you are never too old or experience to learn new tricks.

For me, saying “yes”… Has always led to exciting and unexpected experiences.

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