Armani Beauty celebrates 20 years of activity with Cate Blanchett
Posted on
Feb 5, 2020

Armani Beauty celebrates 20 years of activity with Cate Blanchett

Hello Blanchetters!

Today marks the 20th anniversary of Armani Beauty, the brand created by the king of fashion: Giorgio Armani.

To celerated the event, a new photoshoot and a series of short videos have been released today featuring Cate Blanchett and the other faces of the brand.

Behind the scenes from the set

We also found a new advertiment from the Luminous Silk Foundation campaing (from Harper’s Bazaar Australia) and the promotional image of Sì Passione Intense, shared on social media. Enjoy!

Armani Beauty – First Look at Sì Passione Intense
Posted on
Jan 28, 2020

Armani Beauty – First Look at Sì Passione Intense

Hello dear Blanchetters!

As we announced last week, a new Sì fragrance was about to be released. Armani Beauty is now launching a new version of Sì Passione: Sì Passione Intense, featuring the one and only Cate Blanchett!

Below the first campaing ad and an edited version of the last Sì commercial to promote the new fragrance. Enjoy!

Sources: 1, 2

Armani Beauty – Sì Passione, Crema Nera and Luminous Silk Foundation Campaings
Posted on
Jan 19, 2020

Armani Beauty – Sì Passione, Crema Nera and Luminous Silk Foundation Campaings

Hello dear Blanchetters!!

The partership between Cate Blanchett and Giorgio Armani gets better every year. While Cate still remains the face of , as you can see below in the Holiday Campaing from 2019, her role as Global Ambassador for Armani Beauty has taken a new step forward.

Armani has officially released a new promotional video for Crema Nera, where Cate enjoys a conversation with Professor Jill Farrant, introducing the miracle plant behind the beauty cream.

From the lastet issue of Harper’s Bazaar UK we can share the first image of the new campaing featuring Cate: Luminous Silk Foundation.

And last news! A new version of the fragrance is gonna be launched in 2020: Sì Passione Intense, with a red fumè bottle (Source). Enjoy!

Sì Passione Holiday 2019

Crema Nera Extrema – Supreme Reviving Cream (we have added a version without chinese subtitles)

Cate Blanchett presents Crema Nera (An intimate conversation between Cate Blanchett and Professor Jill Farrant)

Luminous Silk Foundation

Armani Beauty – Lip Maestro Legendary, Sì Passione Red Maestro and Crema Nera Extrema
Posted on
Oct 2, 2019

Armani Beauty – Lip Maestro Legendary, Sì Passione Red Maestro and Crema Nera Extrema

Hello dear Blanchetters!!

Do not worry, we are still here.
We have collected the available material about the last three beauty campaigns featuring Cate Blanchett. The partnership with Giorgio Armani has moved from fragrances to lipsticks and anti-ageing creams. An holyday campaign is bound to be unveiled this month and a new edition of Sì Nacre has been announced in September. Stay tuned for more and enjoy!

Lip Maestro Legendary

Sì Passione Red Maestro

Crema Nera Extrema – Supreme Reviving Cream – A new commercial has been spotted on the chinese social media Weibo (sorry for the poor quality)

Sì Passione – New promotional interviews
Posted on
Apr 30, 2019

Sì Passione – New promotional interviews

Hello Blachetters!!

Last November Cate visited Shanghai to promote Giorgio Armani’s Sì Passione, the fragrance launched in 2018. She has released several interviews at the time and we missed two of them:

Marie Claire Korea (click on the image below to open the link to the interview)

and Harper’s Bazaar Singapore, read below, from the February issue of the magazine. Enjoy!

In her latest role as global beauty ambassador for Armani Beauty, Cate Blanchett comes full circle as the reigning face of the new Sì fragrance, Sì Passione

An irresistible combination of grace, strength and independence of spirit was how Giorgio Armani described the Sì fragrance when it launched in 2013. The woman who encapsulated all of that as the face? Cate Blanchett. Her authenticity, veracity and innate ability to embody any role made her the ultimate embodiment of Si, and since then, she has only become even more multi-faceted. In the last year alone, the Australian actress has been a good witch, a python seer, and a badass, impeccably styled jewellery thief, on top of her real-life roles as a mother, theatre director, advocate and jury president of the 71st Cannes Film Festival. But beyond that, she has broadened her role at Giorgio Armani Beauty, now representing fragrance, skincare and makeup as the brand’s first global beauty ambassador, a timely evolution as Si reveals a new, powerful reinvention of its own: Sì Passione. Dressed in signature Armani red, this floral-fruity scent bursts with juicy pear and blackcurrant, sensual roses and cedar woody vanilla, a bold and bright concoction fashioned with the woman who fearlessly says yes in mind. Harper’s BAZAAR Singapore caught up with Cate Blanchett at Sì Passione’s crimson fete in Shanghai for more about the fragrance and the woman:

Fragrance is… An intimate expression of self—one’s desires, dreams and memories. It’s an invitation. Personally, a scent can change my mood, lift my spirits and propel me into the day in an exciting way.

What I gravitate to in Si Passione is… The deep sensual notes, and its delicate complexity. It makes me feel adventurous and perhaps most importantly, make me feel like myself.

I am passionate person… About my family, moments of genuine intimacy and on a big scale …the preservation of the natural world! I am a passionate person in general. There is so much I yet crave to experience.

Not many people know about… My passion for gardening, ceramics and my game of pool!

Giorgio Armani’s vision… Together with his strength and depth are the reasons all the elements of the Armani brand are so interwoven—across fashion, beauty, fragrance, Armani Case and even the Silos in Milan. He is not only inside all creative decisions, his sense of curiosity and aesthetic exploration remains undiminished.

The Armani woman is… Full of confidence and grace. She is adventurous of spirit and passionate about life. I can but strive to be this!

Success… Can never be guaranteed—it’s outside our control. So to be honest, I’ve never focused on it. It’s lovely when and if it happened but one doesn’t learn much from success. I think I’ve rather focused on the journey, the process. Longevity has been of interest to me. In order to assure this? I guess it helps to remain curious and know an opportunity when it comes your way, no matter how small it may seem. And hard work. A lot of it is about application, and realising you are never too old or experience to learn new tricks.

For me, saying “yes”… Has always led to exciting and unexpected experiences.


Sì Fiori by Giorgio Armani – Behind the scenes with Cate Blanchett
Posted on
Feb 8, 2019

Sì Fiori by Giorgio Armani – Behind the scenes with Cate Blanchett

Hello Blanchetters!

We are a bit late with this update, but we have more stuff to show you! This post is dedicated to behind the scenes: the video, the pictures from the set, the offcial ones and the one taken by the crew. We have some HQs and new promotional videos and a new interview. Enjoy!

Behind the scenes videos and pictures

Pictures source: Daily Mail

New interview

Cate Blanchett on fragrance and femininity
Giorgio Armani’s global beauty ambassador discusses being ‘the spirit’ of Sì

Multi-award-winning actress, theatre director and UN goodwill ambassador, Cate Blanchett is the ultimate modern role model.

She also plays beauty muse for Giorgio Armani as the first global beauty ambassador of the house, a role which sees her currently communicating the story of Sì fiori, a new eau de parfum launching this month.

Synonymous with the Sì fragrance since its inception in 2013, Blanchett, 49, says she prefers not to be seen as its ‘face’.

“Being the so-called ‘face’ of this fragrance – I think I’d prefer to say ‘the spirit’ of this fragrance – so being this Sì ‘spirit’ is all about creating an atmosphere in which I can inhabit a myriad of different states.” She adds, “Being a Sì woman isn’t a static thing – it’s full of flow: joy, apprehension, excitement, desire, risk and frivolity. And love, bien sûr!”

Blanchett’s relationship with fragrance is deep-rooted and cherished. “The home of my childhood was always fragrant – a house full of women! Lavender, freesia, firewood, the smell of the sea, of whatever was cooking. I remember my grandmother always smelling of violets and my mother of citrus,” she recalls. “Fragrance, like music, always lifts my spirits.”

It’s the “deep developing notes” that she’s drawn to in a perfume, she explains. “I love a scent that promises to contain experience yet to be had.”

This notion is played out in the new Sì film directed by Fleur Fortuné, where Blanchett is captured in a couture dress at the supermarket, running against the flow, and diving out of a plane. All express a sense of freedom, individuality and daring that Armani Beauty hopes one feels when spritzing the new scent.

Blanchett describes the women she portrays (“a woman I myself aspire to be”) as someone who is “adventurous, full of emotion, open to the world and experience and comfortable in her own skin”.

Naturally, Blanchett’s distinguished beauty and natural elegance closely align with the aesthetic of the brand, that of unfussy femininity that conveys class.

“I have long been inspired by Mr. Armani’s aesthetic,” she says, describing it as “a harmonious and natural synthesis of traditionally masculine and traditionally feminine lines.”

“He celebrates women in their glorious complexity and encourages an effortless chic,” she articulates of the designer.

While their relationship is longstanding, Blanchett’s next role is anyone’s guess. “The character for me is always the last point of entry. It’s always about the quality of the conversation and the people I will be working alongside. I love surprises. The roles, I haven’t willed into being, if that makes sense. The role I would least expect to play.”

via Harper’s Bazaar

New promotional videos (15 seconds)

Milan Fashion Week: Giorgio Armani SS19 – First Look
Posted on
Sep 23, 2018

Milan Fashion Week: Giorgio Armani SS19 – First Look

Hello Blanchetters!

Our dear Cate was a guest at the closing catwalk of the week: Giorgio Armani/Spring Summer 2019. We have the first images from her arrival. Enjoy!