Happy Sunday, and it’s an happy one indeed! Giorgio Armani and Armani Beauty have just released new gorgeous behind-the-scenes photos from the new campaing Sì Passione . Are you ready to swoon? We also found more stuff about the new campaing and additional material from the old ones. Enjoy!
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Ads/Giorgio%20Armani/2018%20si%20passione%20bts/thumb_001.jpg)
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Ads/Giorgio%20Armani/2018%20si%20passione%20bts/thumb_002.jpg)
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Ads/Giorgio%20Armani/2018%20si%20passione%20bts/thumb_003.jpg)
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Ads/Giorgio%20Armani/2018%20si%20passione%20bts/thumb_004.jpg)
New pormotional site: Say Sì to Passion
Sneak peak from the new bottle commercial
Sources: 1, 2, 3, 4
From Sì is My Self, behind the scenes and commercial, and from Sì Holyday Campaings: new or bigger images.
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Ads/Giorgio%20Armani/2017%20Si%20is%20my%20self%20BTS/thumb_008.jpg)
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Ads/Giorgio%20Armani/2017%20Si%20is%20my%20self%20BTS/thumb_018.jpg)
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Commercials/2017%20si%20is%20my%20self%20bts/thumb_009.jpg)
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Commercials/2017%20si%20is%20my%20self%20bts/thumb_010.jpg)
![](https://pictures.cate-blanchett.com/albums/Other%20Work/Ads/Giorgio%20Armani/2017%20Si%20Christmas%20campaign%20bts/thumb_001.jpg)
Source