Sì Eau de Parfum Intense: Interviews and Magazine Scans

Cate Blanchett graces the cover of three French magazines: Elle, Marie Claire, and Madame Figaro. The three magazines collaborated for a special edition to mark the launch of the new Sì Eau de Parfum Intense. Each magazines represents a Sì manifesto.

According to Madame Figaro, it will be available to their subscribers but those who are in France, be sure to check out the newsstands in the coming days in case there will be physical copies for non-subscribers.

Cate is also featured on the October issue of Red Magazine.

Translated text from French to English.

Elle – Sì to Sisterhood

Sisterhood. Feminism. Kindness. Three words that carry the wishes, the hopes of all women. Whatever their destinies, their experiences. Words that reflect a positive spirit full of generosity. ELLE magazine has always drawn on this triptych to take the most accurate view possible of the world and share it with its readers. Values ??dear to Giorgio Armani who, through his creations, celebrates Women in their strength, but also their fragility. A woman confident in herself, in her choices, who asserts herself, who is not afraid to express her emotions. Sì Eau de parfum Intense glorifies multifaceted femininity.

You have been the muse of Sì for 10 years. In your opinion, how is this campaign different and does it mark a renewal of the spirit of this eau de parfum?
Cate Blanchett: I feel like this new version of Sì exudes a modern vitality that is incredibly positive and uplifting. As if she were beginning a new dance, mysterious and wonderful, between innocence and experience, between knowledge and uncertainty. For me, this new Sì is both exuberant and deeply intimate.

Does the vision of femininity expressed by this perfume resonate with you?
Cate Blanchett: I identify with the dualities that inhabit Sì and which characterize, frankly, each of us. It’s part of the complex joy of being alive.

Do you see saying “yes” (sì) as taking control over your life, or on the contrary as letting go?
Cate Blanchett: For me, it’s crazy to always want to control everything. I believe in partnerships, collaborations, teamwork. Sometimes letting go is the bravest decision you can make. Accept help. We are constantly “becoming”; it’s a situation that can be trying and make us fragile. Hence the importance, sometimes, of seeking support from others.

What message would you like to send to women through this new campaign?
Cate Blanchett: Look at the world. Look it in the eyes. Join hands. See what happens.

Full article here.

Madame Figaro – Sì to Freedom

Sì Eau de Parfum Intense celebrates the power of being yourself, the happiness of being who you choose to be, the freedom to assert your personality, your dreams, your ambitions, your commitments… So many values ??and promises always carried by Madame Figaro and the Armani house.

Enriched with a portrait of Oscar-winning actress Cate Blanchett – muse of perfume and its captivating variations for a decade and symbol of femininity according to Armani – the “Sì à la liberté” manifesto testifies to the general philosophy of a fragrance whose vocation is to sublimate women by giving them the power to say yes.

Full article here.

Marie Claire – Sì to Passion

Oscar-winning actress and global Armani Beauty ambassador, the inspiring Cate Blanchett is the face of the new Sì Eau De Parfum Intense.

When asked what saying “yes” means to her, Cate Blanchett confides: “The world can be a confusing, confrontational and fearful place. Sometimes it would be so easy to withdraw into yourself, to say no to new experiences, to different points of view. Personally, I find that opening up to the unknown, saying “yes” to it, has allowed me to grow and, I hope, evolve.”

But of course, she recognizes, saying “yes” is not always easy. Her secret to daring to assert herself? “When I feel that I lack audacity, I accept anything that can give me courage – music, a family meal, a perfume…” she admits.

To honor this new interpretation, Cate Blanchett seizes the power of saying “sì” alongside a procession of powerful women, including rising actress Sadie Sink, actress Matilde Gioli and model Eugenia Silva. “There is nothing fixed about femininity. It is made up of many points of view, generations and cultures. Different energies, aspirations, emotions. It’s exhilarating to find yourself in the middle of all these differences, beautiful and free,” concludes the Armani Beauty ambassador.

Full article here.

Cate Blanchett shares her beauty secrets

Cate Blanchett on confidence…

“I don’t think you can escape the notion of appearance; even if you try not to discuss it, it’s all around you. But in the environment I grew up in, with my mother and grandmother, it was about the beauty of internal life; your intellectual pursuits and your own evolution rather than beauty as this sort of destination – this island of unattainable perfection. I also went to a school where girls were encouraged to try everything. We never, for example, combined our school plays with boys’ schools because our principal was adamant that we’d end up playing the ‘girlfriend’ roles in frivolous musicals that had no good parts for women.”

Cate Blanchett on her skincare routine…

“Living in Australia also meant I was growing up under a massive hole in the Ozone layer, so one of the main discussions we had at home in relation to skin was around its health. We were living among the effects of intense heat; my parents knew people who had skin cancer, and its research was very much front and centre of my childhood. From a health rather than a beauty perspective, staying out of the sun was the best piece of advice I was ever given. Today I wear Giorgio Armani Crema Nera SPF50+ every day, and on my body I like to use Swiss skincare brand Daylong’s SPFs. Otherwise, my skincare routine varies a lot depending on the day and what I’m doing.

My skin routine is also about what I put into my body. I’m not religious about it, but I’ve always drunk lemon juice in the morning and I take a collagen supplement – at the moment I like Totally Derma. I’m careful about what I eat, and what I feed my children. I realise I have the luxury of being able to do that, so I would be a fool not to take advantage of it.”

Cate Blanchett on her makeup essentials…

“As far as makeup goes, like most working women I often leave myself until last and run out of time. So, if I only have five minutes to get ready (as I often do) I’ll wear a lipstick such as Giorgio Armani Lip Power in a soft pinky nude shade, Giorgio Armani Eyes To Kill Classico mascara in black, fragrance sprayed liberally, and I am out the door! Oh, and I also always have Dr Pawpaw lip balm to hand.”

Cate Blanchett on fragrance…

“What I love about fragrance is that it’s got nothing to do with this outward expression of so-called beauty; it’s about feelings, it’s about emotions… I’m emotional about fragrance! I don’t want to bang on about it but I’ve got four kids and a very busy life and, like many people (whether you have children or not), am always trying to do a hundred things at once. So, often, you’ve got no time for this [gestures to her face], but you’ve got to have time for fragrance. Particularly this new Armani Sì Eau de Parfum Intense because the vanilla in it (I adore vanilla, always and forever) brings to mind a warm embrace, which is something I really gravitate towards now.

It’s not always easy to wake up and jump into the day full of positivity, which is why anything I can do to help lift my mood when I am not feeling courageous – music, a family meal, a scent – I take. The vanilla also reminds me of a friend I had at university who used to carry a vanilla bean in her handbag, as she’d been told it could alleviate a low mood. Whenever she would be feeling slightly down she’d pull out the bean and have a sniff of it. Having experienced the positivity of vanilla in this iteration of Sì, I can relate to this.

I like to bring fragrances to my characters; I find it can help me inhabit them. Sometimes you can’t quite unlock something because you’re thinking too logically about it, and finding and spraying a fragrance that you associate with your character allows you to operate on a much more subconscious level; you can create an atmosphere in which things become possible.”

Red UK – October 2023
Sì Eau de Parfum Intense – Promotional

Source: Red UK