Various Interviews and Magazine Scans
Posted on
Aug 4, 2019

Various Interviews and Magazine Scans

Hello Blanchetters!
We have collected some interviews (not recent) and magazines scans (more recent) about Armani’s Sì Fiori, Bernadette and more. Enjoy!

EXCLUSIEF OP ELLE.BE: INTERVIEW MET CATE BLANCHETT

Cate Blanchett is ‘het gezicht van’ Giorgio Armani parfums maar wil liever zo niet genoemd worden. De getalenteerde actrice is immers zoveel meer dan dat. Wij ontmoetten de tweevoudige Oscarwinnares tijdens een exclusief onderonsje in Londen.

Naar onze bescheiden mening is het nogal lullig om iemand ‘fifty and fabulous’ te noemen. Het is een label dat halve eeuwelingen die zich gewillig in een te korte jurk hijsen en met ‘de girls’ in de bubbels vliegen zich graag op de borst spelden. Cate Blanchett, tweevoudig Oscarwinnares, VN Goodwill-ambassadrice en moeder van vier viert deze maand haar vijftigste verjaardag. Dat maakt haar fifty, en we kunnen er niet onderuit: ook ‘fabulous’. Ik mag het aan den lijve ondervinden tijdens een bezoekje aan haar suite in een Londens hotel. Nog voor de veiligheidsagent de deur van de suite achter me sluit, veert Cate al op uit de canapé om me de hand te schudden. Haar ijsblauwe ogen haken zich vast in de mijne en het kost me een paar seconden om te bekomen. Ze is een charismatische verschijning op de rode loper – en al helemaal als ze in een knalrood broekpak voor je neus staat.

Een ster van haar kaliber interviewen is niet altijd een pretje. Hoe hoger aan het firmament, hoe moeilijker het vaak is om publiceerbare antwoorden te krijgen. Niet zo bij Blanchett. Ze blijkt één brok professionalisme en heeft niet de minste moeite om het die dag nog maar eens te hebben over Sì Fiori – de nieuwste telg uit de Sì-familie van Giorgio Armani. Maar niet zonder eerst een complimentje te geven. “Wat een geweldige tas!”, zegt ze met een blik op de handtas aan mijn arm.

Aangezien hij ook werkelijk ‘amazing’ is, kunnen we aannemen dat de Australische actrice enkel welgemeende complimenten geeft. Tegenwoordig woont ze samen met haar gezin op een landgoed in East Sussex, maar de geuren van de heimat down under blijven in het geheugen gegrift. “Eucalyptus, de geur van theebomen maar helaas ook die van bosbranden. Je kan de wereld rondreizen maar sommige geuren zijn voor eeuwig aan thuis gelinkt.”

Blanchett verpersoonlijkt sinds 2013 de Sì-parfums. “Ze noemen me wel eens het ‘gezicht van’, maar zelf vind ik eerder dat ik de ‘spirit’ van de geuren vertegenwoordig.” Met Sì Fiori kreeg de familie er dit jaar een derde lid bij. “Een sensuele geursensatie die opgebouwd is rond een hedendaagse chypre, een mix van houtige akkoorden. Er is een onderliggende, vrouwelijke toon die ik als gesofisticeerd zou omschrijven. Toch blijft het geheel fun”, aldus Blanchett. Zelf draagt ze de geur met topnoot van groene mandarijn het liefst wanneer de avond valt. “Maar je kan de parfums ook perfect onderling combineren. Ik begin ‘s morgens vaak met Sì Intense en doorheen de dag verstuif ik er een vleugje Sì Fiori overheen.”

GLOBAL BEAUTY AMBASSADOR
Cate en meneer Armani (zoals ze hem gedurende het gehele interview noemt) go way back. Nog voor ze officieel door de Armani-familie werd ingelijfd, ontwierp hij al kostuums voor filmrollen en rodeloperjurken. Ze zetten ook samen de schouders onder humanitaire projecten. “Ik heb een ongelofelijke bewondering voor de man, hij leerde me anders naar de wereld te kijken. Voor mij is hij een van de laatste groten. Het is een voorrecht om met hem samen te werken.” De liefde en het respect blijken wederzijds. Cate werd onlangs benoemd tot ‘Global Beauty Ambassador’. Dat betekent dat ze niet langer enkel in de campagnes voor de parfums maar ook in die van de skincare en make-up te zien zal zijn. Een unicum in de geschiedenis van het Italiaanse merk. “Zijn ze helemaal gek geworden?”, lacht ze.

Sinds vorige zomer wordt Cate op het parfumfront bijgestaan door actrice Elaine Zhong en modellen Adwoa Aboah en Sara Sampaio. “We zijn allemaal eigenaardig op onze eigen manier. Sara zit boordevol leven, Aboah is woest en Elaine straalt dan weer pure elegantie uit. Meneer Armani slaagt er steeds in om verschillende vrouwen uit verschillende werelden samen te brengen. Op die manier heb ik al veel interessante mensen leren kennen.”

JA-NEEVERHAAL
Geen nieuw parfum zonder bijbehorende reclamecampagne. En ook in deze dromerige reclamespot is de boodschap duidelijk: zeg voluit ‘ja’ tegen het leven. Ga boodschappen doen in die rode baljurk en spring uit dat vliegtuig zonder na te denken over de mogelijke risico’s. Toch zou je kunnen stellen dat het in deze tijden minstens even belangrijk is om ‘nee’ te durven zeggen, niet in het minst op de werkvloer. “Dat klopt helemaal. Ik zeg zelf veel te vaak ‘ja’, want ik houd van het onverwachte”, aldus Cate. “Maar ‘ja’ zeggen tegen jezelf, betekent soms dat je ‘neen’ tegen iets of iemand anders zegt. Soms is dat broodnodig om tijd voor jezelf te nemen, want die is toch zo enorm kostbaar.”

Later dit jaar komt de verfilming van de roman ‘Where’d You Go, Bernadette’ in de zalen. Blanchett kroop hiervoor in de huid van Bernadette, een ooit succesvolle architecte die de grip op de realiteit verliest en aan de vooravond van een tripje naar Antarctica van de aardbol verdwijnt. De actrice zoekt voor elke rol een ander parfum uit. Welke geur uit de Sì-familie ze voor Bernadette zou kiezen? “Ze was een erg depressieve vrouw, dus ik houd het op deodorant – en dan enkel op een goede dag!” (lacht)

BEDANKT VOOR DE BLOEMEN
We nemen afscheid met een handdruk. ‘s Avonds treffen we elkaar opnieuw tijdens een exclusief diner. Na afloop knielt de actrice aan iedere tafel om te vragen of het lekker was. Zelf werkt ze nog de helft van een roze macaron weg voor ze in alle stilte van het toneel verdwijnt. Net zoals de prachtige boeketten en bloemstukken op de tafels overigens. Niet veel later worden de welriekende accessoires gespot in de armen van enkele Britse beautyjournalistes. “Op aanraden van Cate”, zeggen ze snel. “Die vond ze te mooi om zomaar te laten staan.” Of hoe je met ‘Sì Fiori’ ook letterlijk Ja tegen Bloemen zegt …

via Elle Belgium

Cate Blanchett Loves the Smell of Newborn Babies
She sat down with InStyle to talk all things olfactory.

Oscar-winning actress Cate Blanchett is an expert at setting a #mood. And when she gets into character, fragrance plays a key part in her transformation. We caught up with Blanchett, who is a global ambassador for Giorgio Armani Beauty and Fragrances, while she was in London for the brand’s most recent launch, Sì Fiori.

Since we’re talking about fragrances, who or what smells good to you?

It’s boring, but newborn babies. They’re just delicious. And so full of possibilities.

Indeed. Does fragrance factor into your getting-ready routine and into your work?

Oh, totally! Fragrance is such a receptacle of your memory. And also your sense of self and aspirations of who you want to project to the world. I think it was in the ’80s that they [launched] Poison — remember Poison? It was such a room-filling fragrance. For me, personally, I gravitate toward sensual, supple fragrances. They totally change your mood — and to choose one for every character is a must.

Do you have a whole suite of fragrances to choose from at home?

The only one I would wear from outside the [Armani] Sì family is one my mother used to wear, [the classic unisex scent] 4711. Everyone put it on after tennis. It was a real ’70s statement that reminds me of my childhood.

You’ve changed your hair a lot throughout your career. Is there one style that you’ve felt most comfortable in?

I loved the whole look from Ocean’s [8, 2018] and the shape [of that haircut] as well. I think the hardest to maintain was sad Carol [Aird, from the 2015 film Carol] because of the rigidity of the shoot and the kind of remoteness of her look. She had to be the object of someone’s desire. It was an onerous responsibility. And she was so groomed, which is quite hard for me.

Your Bob Dylan transformation in I’m Not There [2007] was mind-blowing.

Yeah, that was obviously quite androgynous. My husband wouldn’t come near me.

What does your beauty routine look like if you need to get ready in a hurry?

I’m usually getting ready on the tube or on the train or in a car. I’m not very good with the liquid foundation, but Armani just made a compact that’s really easy to apply. I’ve perfected the art of putting mascara on in a moving car. Usually I do mascara, some powder foundation, and lipstick. And pinch my cheeks.

You have incredible style. Do you plan your outfits? How much work goes into them?

It should never be work. That’s something I learned from Mr. Armani. True chic is effortless, and it’s got to come from you. It’s not what gets likes and views. So, yeah, I mean, I love fashion, I love costumes, and I’m also a great lover of rewearing things I’ve loved in the past. I would say my go-to is pretty much a well-pressed suit. Or a good pair of trousers.

The classics. Do you have a favorite Aussie expression?

My grandmother used to say, “Go to billy-o.” I think it was basically her polite way of saying get lost.

Do you use that these days?

I do! You know, what I really love is when people are doing things that are wildly inappropriate and you say to them, “What is this, bush week?” Do you have that expression in America?

No, but maybe now it will become a thing. What kind of style or beauty advice might you pass on to your kids when they’re ready?

Sunscreen. Sunscreen, sunscreen, sunscreen.

via Instyle

Blush Dream Magazine #22 – May 2019

Marie Claire UK – July 2019

Sens Poland – August 2019

Smile Magazine by Blush Dream #1 – August 2019

P.s. Giorgio Armani has been announced as the main sponsor of the upcoming Venice International Film Festival. May we hope for pictures as beautiful as the one at the top? Source

Sì Passione – New promotional interviews
Posted on
Apr 30, 2019

Sì Passione – New promotional interviews

Hello Blachetters!!

Last November Cate visited Shanghai to promote Giorgio Armani’s Sì Passione, the fragrance launched in 2018. She has released several interviews at the time and we missed two of them:

Marie Claire Korea (click on the image below to open the link to the interview)

and Harper’s Bazaar Singapore, read below, from the February issue of the magazine. Enjoy!



HERE’S WHAT GLOBAL BEAUTY AMBASSADOR FOR ARMANI BEAUTY, CATE BLANCHETT, SAYS SI TO
In her latest role as global beauty ambassador for Armani Beauty, Cate Blanchett comes full circle as the reigning face of the new Sì fragrance, Sì Passione

An irresistible combination of grace, strength and independence of spirit was how Giorgio Armani described the Sì fragrance when it launched in 2013. The woman who encapsulated all of that as the face? Cate Blanchett. Her authenticity, veracity and innate ability to embody any role made her the ultimate embodiment of Si, and since then, she has only become even more multi-faceted. In the last year alone, the Australian actress has been a good witch, a python seer, and a badass, impeccably styled jewellery thief, on top of her real-life roles as a mother, theatre director, advocate and jury president of the 71st Cannes Film Festival. But beyond that, she has broadened her role at Giorgio Armani Beauty, now representing fragrance, skincare and makeup as the brand’s first global beauty ambassador, a timely evolution as Si reveals a new, powerful reinvention of its own: Sì Passione. Dressed in signature Armani red, this floral-fruity scent bursts with juicy pear and blackcurrant, sensual roses and cedar woody vanilla, a bold and bright concoction fashioned with the woman who fearlessly says yes in mind. Harper’s BAZAAR Singapore caught up with Cate Blanchett at Sì Passione’s crimson fete in Shanghai for more about the fragrance and the woman:

Fragrance is… An intimate expression of self—one’s desires, dreams and memories. It’s an invitation. Personally, a scent can change my mood, lift my spirits and propel me into the day in an exciting way.

What I gravitate to in Si Passione is… The deep sensual notes, and its delicate complexity. It makes me feel adventurous and perhaps most importantly, make me feel like myself.

I am passionate person… About my family, moments of genuine intimacy and on a big scale …the preservation of the natural world! I am a passionate person in general. There is so much I yet crave to experience.

Not many people know about… My passion for gardening, ceramics and my game of pool!

Giorgio Armani’s vision… Together with his strength and depth are the reasons all the elements of the Armani brand are so interwoven—across fashion, beauty, fragrance, Armani Case and even the Silos in Milan. He is not only inside all creative decisions, his sense of curiosity and aesthetic exploration remains undiminished.

The Armani woman is… Full of confidence and grace. She is adventurous of spirit and passionate about life. I can but strive to be this!

Success… Can never be guaranteed—it’s outside our control. So to be honest, I’ve never focused on it. It’s lovely when and if it happened but one doesn’t learn much from success. I think I’ve rather focused on the journey, the process. Longevity has been of interest to me. In order to assure this? I guess it helps to remain curious and know an opportunity when it comes your way, no matter how small it may seem. And hard work. A lot of it is about application, and realising you are never too old or experience to learn new tricks.

For me, saying “yes”… Has always led to exciting and unexpected experiences.

Source

Sì Fiori by Giorgio Armani – Behind the scenes with Cate Blanchett
Posted on
Feb 8, 2019

Sì Fiori by Giorgio Armani – Behind the scenes with Cate Blanchett

Hello Blanchetters!

We are a bit late with this update, but we have more stuff to show you! This post is dedicated to behind the scenes: the video, the pictures from the set, the offcial ones and the one taken by the crew. We have some HQs and new promotional videos and a new interview. Enjoy!

Behind the scenes videos and pictures




Pictures source: Daily Mail

New interview

Cate Blanchett on fragrance and femininity
Giorgio Armani’s global beauty ambassador discusses being ‘the spirit’ of Sì

Multi-award-winning actress, theatre director and UN goodwill ambassador, Cate Blanchett is the ultimate modern role model.

She also plays beauty muse for Giorgio Armani as the first global beauty ambassador of the house, a role which sees her currently communicating the story of Sì fiori, a new eau de parfum launching this month.

Synonymous with the Sì fragrance since its inception in 2013, Blanchett, 49, says she prefers not to be seen as its ‘face’.

“Being the so-called ‘face’ of this fragrance – I think I’d prefer to say ‘the spirit’ of this fragrance – so being this Sì ‘spirit’ is all about creating an atmosphere in which I can inhabit a myriad of different states.” She adds, “Being a Sì woman isn’t a static thing – it’s full of flow: joy, apprehension, excitement, desire, risk and frivolity. And love, bien sûr!”

Blanchett’s relationship with fragrance is deep-rooted and cherished. “The home of my childhood was always fragrant – a house full of women! Lavender, freesia, firewood, the smell of the sea, of whatever was cooking. I remember my grandmother always smelling of violets and my mother of citrus,” she recalls. “Fragrance, like music, always lifts my spirits.”

It’s the “deep developing notes” that she’s drawn to in a perfume, she explains. “I love a scent that promises to contain experience yet to be had.”

This notion is played out in the new Sì film directed by Fleur Fortuné, where Blanchett is captured in a couture dress at the supermarket, running against the flow, and diving out of a plane. All express a sense of freedom, individuality and daring that Armani Beauty hopes one feels when spritzing the new scent.

Blanchett describes the women she portrays (“a woman I myself aspire to be”) as someone who is “adventurous, full of emotion, open to the world and experience and comfortable in her own skin”.

Naturally, Blanchett’s distinguished beauty and natural elegance closely align with the aesthetic of the brand, that of unfussy femininity that conveys class.

“I have long been inspired by Mr. Armani’s aesthetic,” she says, describing it as “a harmonious and natural synthesis of traditionally masculine and traditionally feminine lines.”

“He celebrates women in their glorious complexity and encourages an effortless chic,” she articulates of the designer.

While their relationship is longstanding, Blanchett’s next role is anyone’s guess. “The character for me is always the last point of entry. It’s always about the quality of the conversation and the people I will be working alongside. I love surprises. The roles, I haven’t willed into being, if that makes sense. The role I would least expect to play.”

via Harper’s Bazaar

New promotional videos (15 seconds)

https://www.youtube.com/watch?v=zrzxbJG-Xrg

https://www.youtube.com/watch?v=sp-oX8r8z2E

Sì Fiori Eau de Parfum – New fragrance by Giorgio Armani
Posted on
Feb 1, 2019

Sì Fiori Eau de Parfum – New fragrance by Giorgio Armani

Hello dear friends! The first commercial for Sì Fiori, the new fragrance by Giorgio Armani, has been released today anticipated by the new advertisement. Cate also chatted with WWD talking about perfume and acting. Enjoy!


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EXCLUSIVE: Cate Blanchett on Armani Perfume and Acting
The actress stars in the newest spot for Sì, lensed by Fleur Fortuné


PARIS ­— Cate Blanchett appears in the newest ad campaign for Giorgio Armani’s Sì fragrance franchise, including a film lensed by Fleur Fortuné. Just prior to its release in early February, Blanchett shared with WWD some thoughts on perfume and acting.

WWD: How would you describe the Sì fragrance woman?

Cate Blanchett: The Sì woman — a woman I myself aspire to be — is adventurous, full of emotion, open to the world and experience, and comfortable in her own skin.

WWD: How does being the face of a fragrance differ from playing a role in a film?

C.B.: Being the so-called “face” of this fragrance — I think I’d prefer to say “the spirit” of this fragrance. So being this Sì “spirit” is all about creating an atmosphere in which I can inhabit myriad states. Being a Sì woman isn’t a static thing — it’s full of flow: joy, apprehension, excitement, desire, risk and frivolity. And love, bien sûr!

WWD: What are some early memories of perfume?

C.B.: The home of my childhood was always fragrant — a house full of women! Lavender, freesia, firewood, the smell of the sea, of whatever was cooking. I remember my grandmother always smelling of violets and my mother of citrus. Fragrance, like music, always lifts my spirits.

WWD: What do you like in a fragrance?

C.B.: The deep developing notes. I love a scent that promises to contain experiences yet to be had.

WWD: Aside from the role you play at Armani, what other projects are you working on right now?

C.B.: I’m in a play at the National Theatre in London, [“When We Have Sufficiently Tortured Each Other”] directed by Katie Mitchell and written by Martin Crimp. It’s about gender politics — power and the eternal struggle for intimacy and equality…not everyone’s cup of tea, but it’s a provocative piece for sure.

WWD: Are there any types of characters you’ve never had a chance to try out that you’d like to?

C.B.: The character for me is always the last point of entry. It’s always about the quality of the conversation and the people I will be working alongside. I love surprises. The roles, I haven’t willed into being, if that makes sense. The role I would least expect to play.

Source

Armani Beauty Holiday Campaign 2018
Posted on
Nov 29, 2018

Armani Beauty Holiday Campaign 2018

Hello Blanchetters, are you ready for the festive season? Because we are, as Armani Beauty has just released its first campaing featuring Cate as the Global Ambasador of the brand. Advertiments featuring Sì Passione have been online for the past week, but now the first image from the Holiday Campaign is out.




There are also few videos promoting the new campaign, but none features Cate. Enjoy anyway!


Sources: Makya.com, Ipop.com

Sì Promotional Event in Shanghai
Posted on
Nov 8, 2018

Sì Promotional Event in Shanghai

Hello dears! Cate Blanchett, Giorgio Armani Beauty Ambassador, attended a Sì Promotional Event two days ago in Shanghai, where she posed for photographers and answered some questions over the fragrance. Enjoy!